Korea’s digital market is full of charm for marketers due to its robust economic growth and advanced digital technologies. Over the next two years, Korea’s digital advertising spend is expected to increase by US$1.2 billion. In addition to flourishing, Korea continues to expand its market share in digital marketing. As of 2021, 97% of Koreans are internet users. There are 45 million active social media users, which account for 90% of the Korean population.